Finnish Brand Copy Manager (Remote) – Blue Orange Finnish Brand Copy Manager (Remote) – Blue Orange

Finnish Brand Copy Manager (Remote)

You are a creative and experienced content writer who is also passionate for casino? You would like to take over the ownership for the tone of voice of a modern and interesting iGaming brand? You find producing creative and entertaining copy for campaigns not only fun but also exciting?
We are looking for a rising star to take responsibility of our brand Karjala Kasino in Finnish. Your responsibilities will include:
  • Ensure that all the communications, on and off site, are aligned with the brand’s tone of voice.
  • Follow the campaign calendar to create marketing copy for new campaigns. The campaigns will vary from new game releases, new features on the website as well as local and current events.
  • Create creative copy for new campaigns with high focus on engagement and sales. The aim is to stay local in order to keep the brand’s credibility; to use a hint of humour in order to entertain, as well as maintain transparent communication of the campaign terms by expressing it in plain words, not legal fine print.
  • Work with the Casino Manager to brainstorm and polish campaigns from ideas to execution.
  • Create new ad copies from title and tagline all the way to description in detail. More specifically, to produce ad copy for banners of various length that will be used on our client’s site as well as external partners and portals, such as blogs, review websites and Facebook ads. Furthermore, copy for the landing pages and both hard offer emails as well as soft newsletters.
  • Make sure that the company’s online presence is accurate by reviewing content published about our client’s brand.
  • Plan quarterly with the Casino Manager to identify local campaign opportunities.
  • Stay up to date with competition.
  • Bring forward new ideas for campaigns or content, for example video.
  • Jump on positive current events to create fun and entertaining campaign content.


The practical hands on work will include:

  • Structuring the copy and sending it for translations.
  • Publishing the original content and translations using our client’s customised WordPress content management system.


The ideal candidate in terms of skills and experience:

  • native Finnish speaker who is also fluent in English.
  • 2+ years of experience on a content writer/ brand executive position in iGaming.
  • Deep knowledge and understanding of the iGaming industry.
  • Passion for casino.
  • A self-starter who can work independently and with minimum supervision.
  • A team player with creative, fun and open personality.
The position is offered fully remotely or from our office in Barcelona, Spain. It’s up to you!
If it sounds like a good fit, hit the Apply button and we will get in touch with you.